If you're looking for specific services like Social Media Management, SEO, ads, and Email Marketing, I'd be happy to refer you to a great agency - but it's not what I do. What I consider my work to be is an exploration of the edges...
It's about starting with a problem and creating a solution, rather than having a solution and seeking its next customer.
It all starts with awareness.
What's the point of being in business if no one knows you exist?
Products and services are usually purchased as a solution to a problem.
Make sure a solution-seeker is exposed to your brand when the timing is right!
Awareness includes being present in the search engines and in business directories, sweepstakes/contests, as well as having useful and engaging content and distributing it via social media.
Ok, so you've put yourself out there!
The next step is to make sure you're found quickly and easily. Attention spans are at an all-time low, so it's important to have a strong, optimized presence online.
Findability includes SEO, guest posting & backlinking, as well as social media & social bookmarking.
It's no surprise that we tend to spend our dollars in places/with people we trust.
And while trust cannot be bought or fabricated, there are certain things we can do to instill trust in our prospect's mind.
Reputation services include the accumulation and display of reviews, testimonials, and metrics such as followers, views, shares, and any other form of engagement.