the blog

Strategic Branding For A Restaurant | Your Best Customers

In this example, let's cater to a mid-40s man or woman who works in a professional capacity (maybe even a C suite type of job), who works ve

Branding For Photographers | The Perfect Exposure!

In this example, we'll be serving a small business that wants staff pictures that assume professionalism in a fun, light-hearted environment

Strategic Branding For Construction Companies | Build Something Memorable

In this example, we'll be serving middle-aged couples approaching retirement, who want a simple but elegant home.

Strategic Branding For Real Estate Agents | Stand Out During Harsh Times

This is for a younger couple, professionals, first-time homebuyers, who work long hours and have no idea of the home buying process.

Strategic Branding For A Graphic Designer | A Golden Opportunity

As a graphic designer, I want to focus on creating designs for clothing companies/clothing brands.

Strategic Branding For A Coffee Company | Tap into a unique market

It's for the 35-year-old independent artist who is constantly innovating. This artist cares about individuality and creativity.

Strategic Branding For The Excavation Contractor | How To Get Clients For Excavation Work

It's for the middle-aged couple (early to mid 50s) who own their home on an acre property just outside the suburbs.

"I'm Accounting On It!" - How Strategic Branding Works For An Accounting Firm

It's for the local business owner with 3 to 10 employees. This entrepreneur, like me, cares about genuinely serving people

The MVA: Minimum Viable Audience

Who's it for? What's it for? What change is it meant to create? We've been brainwashed to believe we need to target the largest...